On the Predictive Validity of Joint-Space Models in Consumer Evaluations of New Concepts.
| Year of publication: |
1982
|
|---|---|
| Authors: | Moore, William L ; Holbrook, Morris B. |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 9.1982, 2, p. 206-10
|
| Publisher: |
University of Chicago Press |