On the psychology of scarcity : when reminders of resource scarcity promote selfish (and generous) behior

Luca Cian, Aradhna Krishna, Norbert Schwarz

Year of publication:	December 2015
Authors:	Cian, Luca ; Krishna, Aradhna ; Schwarz, Norbert
Published in:	Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015, 4, p. 632-651
Subject:	rationality \| emotionvertical placement \| conceptual metaphor \| marketing communication \| visual persuasion \| object positioning \| Marketingmanagement \| Marketing management \| Rationalität \| Rationality \| Konsumentenverhalten \| Consumer behaviour \| Eigeninteresse \| Self-interest

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