On the role of fairness and social distance in designing effective social referral systems
Year of publication: |
September 2017
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Authors: | Hong, Yili ; Pavlou, Paul A. ; Shi, Nan ; Wang, KanLiang |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 41.2017, 3, p. 787-809
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Subject: | Online referral systems | referral performance | social distance | fairness | incentive design | ultimatum game | motivation | Gerechtigkeit | Justice | Experiment | Soziale Beziehungen | Social relations | Spieltheorie | Game theory | Motivation | Anreiz | Incentives |
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