On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior.
| Year of publication: |
1988
|
|---|---|
| Authors: | Holbrook, Morris B ; O'Shaughnessy, John |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 15.1988, 3, p. 398-402
|
| Publisher: |
University of Chicago Press |