On the trail of supply side authenticity : paradoxes and compomises emerging from an action research

Silvia Ranfagni and Simone Guercini

Year of publication:	2014
Authors:	Ranfagni, Silvia ; Guercini, Simone
Published in:	Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 13.2014, 3, p. 176-187
Subject:	Lieferkette \| Supply chain \| Markenimage \| Brand image \| Aktionsforschung \| Action research

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