One for me, one for you : cause-related marketing with buy-one give-one promotions
Year of publication: |
September 2016
|
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Authors: | Hamby, Anne |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 9, p. 692-703
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Subject: | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Experiment |
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