One Leader is Not Enough for Major New Service Development: Results of a Consumer Banking Study
| Year of publication: |
2003
|
|---|---|
| Authors: | Johne, Axel ; Harborne, Paul |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 23.2003, 3, p. 22-39
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