One man's tall is another man's small : how the framing of portion size influences food choice
Year of publication: |
2014
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Authors: | Just, David ; Wansink, Brian |
Published in: |
Health economics. - Chichester : Wiley-Blackwell, ISSN 1057-9230, ZDB-ID 1135838-5. - Vol. 23.2014, 7, p. 776-791
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Subject: | portion sizes | framing | food choice | social norms | consumer behavior | overeating | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Ernährungsverhalten | Eating habit | Experiment | Prospect Theory | Prospect theory | Verhaltensökonomik | Behavioral economics |
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