One marketing metric to rule them all? : an examination of the emergence and rise of net promoter score as a marketing fashion
Dag Øivind Madsen
| Year of publication: |
2024
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|---|---|
| Authors: | Madsen, Dag Øivind |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 33.2024, 1, p. 77-100
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| Subject: | emergence | evolution | lifecycle | management concept | management fashion | marketing metric | net promoter score | NPS | rise | Marketing | Mode | Fashion | Marketingmanagement | Marketing management | Betriebliche Kennzahl | Financial ratio | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2024.135928 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062844