One-of-a-kind products : leveraging strict uniqueness in mass customization
Franziska Krause, Jonas Görgen, Emanuel de Bellis, Nikolaus Franke, Pia Burghartz, Ilse-Maria Klanner, Gerald Häubl
| Year of publication: |
2023
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|---|---|
| Authors: | Krause, Franziska ; Görgen, Jonas ; Bellis, Emanuel de ; Franke, Nikolaus ; Burghartz, Pia ; Klanner, Ilse-Maria ; Häubl, Gerald |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 4, p. 823-840
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| Subject: | Automated feedback | Mass customization | Objective quality | One-of-a-kindness | Product uniqueness | Subjective taste | Mass Customization | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Produktqualität | Product quality | Massenproduktion | Mass production | Beziehungsmarketing | Relationship marketing | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014451296