One size fits all? : segmenting consumers to predict sustainable fashion behavior
Shelley Haines and Seung Hwan (Mark) Lee
| Year of publication: |
2022
|
|---|---|
| Authors: | Haines, Shelley ; Lee, Seung Hwan Mark |
| Subject: | Disposal behaviour | Fashion consumers | Fashion industry | Fast fashion | Market segmentation | Segmentation | Sustainable fashion | Mode | Fashion | Marktsegmentierung | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Nachhaltiger Konsum | Sustainable consumption | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-08-2020-0161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013162366