Online advertisement allocation under customer choices and algorithmic fairness
Xiaolong Li, Ying Rong, Renyu Zhang, Huan Zheng
| Year of publication: |
2025
|
|---|---|
| Authors: | Li, Xiaolong ; Ying, Rong ; Zhang, Renyu ; Zheng, Huan |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 71.2025, 1, p. 825-843
|
| Subject: | assortment optimization | algorithmic fairness | online convex optimization | mean reverting | online advertising platform | Online-Marketing | Internet marketing | Algorithmus | Algorithm | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Theorie | Theory | Mathematische Optimierung | Mathematical programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2021.04091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015410318