Online branding
Jennifer Rowley; David Bird
| Year of publication: |
2011
|
|---|---|
| Authors: | Rowley, Jennifer ; Bird, David |
| Published in: |
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-394-4. - 2011, p. 122-142
|
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387783