Online commodity recommendation model for interaction between user ratings and intensity-weighted hierarchical sentiment : a case study of LYCOM
Chonghui Zhang, Na Zhang, Weihua Su, Tomas Balezentis
| Year of publication: |
2024
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| Authors: | Zhang, Chonghui ; Zhang, Na ; Su, Weihua ; Baležentis, Tomas |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 1873-5274, ZDB-ID 1491111-5. - Vol. 129.2024, Art.-No. 103161, p. 1-16
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| Subject: | Online commodity recommendation | Online reviews | Multi-attribute hierarchical emotion lexicon | Intuitionistic fuzzy set | Online-Handel | Online retailing | Fuzzy-Set-Theorie | Fuzzy sets | Personalisierung | Personalization | Emotion | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Social Web | Social web | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2024.103161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015085204