Online consumer communities and their value to new product developers
Year of publication: |
2005
|
---|---|
Authors: | Pitta, Dennis A. ; Fowler, Danielle |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 14.2005, 5, p. 283-291
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Product development | Internet | Consumer marketing |
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