Online consumer learning as a tool for improving product appropriation
Nadia Steils, Dominique Crié, Alain Decrop
| Year of publication: |
January 2019
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|---|---|
| Authors: | Steils, Nadia ; Crié, Dominique ; Decrop, Alain |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 46.2019, p. 51-57
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| Subject: | Product appropriation | Consumer learning | e-learning | E-Learning | E-learning | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Lernen | Learning | Produktivität | Productivity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.04.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980780