Online content match-making in B2B markets : application of neural content modeling
Bikesh Raj Upreti, Juho-Petteri Huhtala, Henrikki Tikkanen, Pekka Malo, Neda Marvasti, Samuel Kaski, Iiro Vaniala, Pekka Mattila
| Year of publication: |
2021
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|---|---|
| Authors: | Upreti, Bikesh Raj ; Huhtala, Juho-Petteri ; Tikkanen, Henrikki ; Malo, Pekka ; Marvasti, Neda ; Kaski, Samuel ; Vaniala, Iiro ; Mattila, Pekka |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 32-40
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Neuronale Netze | Neural networks | Social Web | Social web | Content Management | Content management | Digitale Güter | Digital goods | Digitale Dienste | Web-based service | Theorie | Theory | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.12.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012501934