Online courses on business model innovation for practitioners in SMEs

Mark de Reuver, Martijn Cligge, and Timber Haaker

We develop and evaluate five online courses (MOOCs) on business model innovation, tailored to small and medium sized enterprises (SMEs). Six design principles are found for such courses: regarding type and form of learning contents; time investments from participants; practical examples and tools; integration with daily practice; and participative learning.

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Year of publication:	2019
Authors:	Reuver, Mark de ; Cligge, Martijn ; Haaker, Timber Ivar
Published in:	Journal of business models : JOBM. - Aalborg : Universitetsforlag, ISSN 2246-2465, ZDB-ID 2807730-1. - Vol. 7.2019, 3, p. 12-23
Subject:	Business model innovation \| Online learning \| Massive Open Online Courseware \| Geschäftsmodell \| Business model \| KMU \| SME \| Innovation \| E-Learning \| E-learning \| Social Web \| Social web \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.5278/ojs.jbm.v7i3.2569 [DOI] hdl:10419/318897 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

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