Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms
| Year of publication: |
2012
|
|---|---|
| Authors: | van Noort, Guda ; Willemsen, Lotte M. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 3, p. 131-141
|