Online experience as a lever of customer involvement in NPD : an exploratory analysis and a research agenda
Lucio Lamberti and Giuliano Noci
| Year of publication: |
2009
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|---|---|
| Authors: | Lamberti, Lucio ; Noci, Giuliano |
| Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 25092054. - Vol. 4.2009, 1, p. 69-87
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890611