Online impulse purchases versus planned purchases and the role of visual attributes
Clare D'Souza, Winnie Wong, Nicole El Haber, Anne Renée Brouwer and Outi Niininen
| Year of publication: |
2024
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| Authors: | D'Souza, Clare ; Brouwer, Anne Renée ; Niininen, Outi |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 15.2024, 4, p. 504-522
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| Subject: | impulse purchases | perceived risk | Planned purchases | satisfaction | virtual aesthetics | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision | Beschaffung | Procurement | Ästhetik | Aesthetics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2024.2361884 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015188835