Online keyword based advertising: Impact of ad impressions on own-channel and cross-channel click-through rates
| Year of publication: |
2011
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|---|---|
| Authors: | Gopal, Ram ; Li, Xinxin ; Sankaranarayanan, Ramesh |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 52.2011, 1, p. 1-9
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