Online marketing of food products to children : the effects of national consumer policies in high-income countries
Dana-Nicoleta Lascu, Ajay K. Manrai, Lalita A. Manrai and Fabienne Brookman Amissah
| Year of publication: |
2013
|
|---|---|
| Authors: | Lascu, Dana-Nicoleta ; Manrai, Ajay K. ; Manrai, Lalita A. ; Brookman Amissah, Fabienne ; Leroy, Julie |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 14.2013, 1, p. 19-40
|
| Subject: | Online-Marketing | Internet marketing | Kinder | Children | Zielgruppe | Target group | Ernährungsindustrie | Food industry | Schnellgastronomie | Fast-food industry | Vergleich | Comparison | Spanien | Spain | Frankreich | France | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009742873