Online program engagement and audience size during television ads

Beth L. Fossen, Alexander Bleier

Year of publication:	2021
Authors:	Fossen, Beth L. ; Bleier, Alexander
Subject:	Television advertising \| Audience size \| Online word-of-mouth \| Social TV \| Fernsehwerbung \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Virales Marketing \| Viral marketing \| Social Web \| Social web \| Fernsehen \| Television \| Werbewirkung \| Advertising effects \| Mediennutzung \| Media usage \| Fernsehprogramm \| Television programme

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