Online purchase return policy leniency and purchase decision : mediating role of consumer trust
Year of publication: |
March 2018
|
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Authors: | Oghazi, Pejvak ; Karlsson, Stefan ; Hellström, Daniel ; Hjort, Klas |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 190-200
|
Subject: | Return policy leniency | Purchase intentions | Consumer trust | Retail | Online shopping | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kaufentscheidung | Purchase decision | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
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