Online relationship formation
Year of publication: |
May 2017
|
---|---|
Authors: | Kozlenkova, Irina V. ; Palmatier, Robert W. ; Fang, Eric ; Xiao, Bangming ; Huang, Minxue |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 3, p. 21-40
|
Subject: | online shopping | e-commerce | shopping communities | reciprocity | relationship marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Social Web | Social web |
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