Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Year of publication: |
2021
|
---|---|
Authors: | Thaichon, Park ; Liyanaarachchi, Gajendra ; Ratten, Vanessa ; Dharmesti, Maria ; Quach, Sara ; Weaven, Scott |
Published in: |
Transforming relationship marketing : strategies and business models in the digital age. - London : Routledge, ISBN 978-0-367-54817-9. - 2021, p. 1-23
|
Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
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