Online to offline platform: a case study of Firstcry.com
Anupriya Saxena, Sachin Kumar Srivastava
| Year of publication: |
2017
|
|---|---|
| Authors: | Saxena, Anupriya ; Srivastava, Sachin Kumar |
| Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 3, p. 424-430
|
| Subject: | Click to Brick | Market Coverage | Innovative Concept | Franchisee | Pricing Idea | Digitale Plattform | Digital platform | Innovation | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012205528