Online- versus mobile Umfragen in der Marktforschung
Year of publication: |
[2017]
|
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Authors: | Gansser, Oliver A. ; Zimmermann, Sabrina |
Published in: |
Moderne Methoden der Marktforschung : Kunden besser verstehen. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-09744-2. - 2017, p. 73-91
|
Subject: | Marktforschung | Market research | Mobile Anwendung | Mobile application | Mobiltelefon | Mobile phone |
Extent: | Diagramme |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
Language: | German |
Notes: | Literaturangaben |
Other identifiers: | 10.1007/978-3-658-09745-5_5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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