Online video advertisement avoidance : can interactivity help?
Dildar Hussain; Hélène Lasage
| Year of publication: |
2014
|
|---|---|
| Authors: | Hussain, Dildar ; Lasage, Hélène |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 30.2014, 1, p. 43-49
|
| Subject: | Online Consumer Behavior | Online Video Advertisements | Content Relevance | Content Trustworthiness | Interactivity | Intrusiveness | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Social Web | Social web | Vertrauen | Confidence | Werbewirkung | Advertising effects | Bespielte Medien | Pre-recorded media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010252121