Online visibility as a source of competitive advantage for small- and medium-sized tourism accommodation enterprises
Year of publication: |
2011
|
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Authors: | Smithson, Steve ; Devece, Carlos Alberto ; Lapiedra, Rafael |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 9/10, p. 1573-1587
|
Subject: | Online-Marketing | Internet marketing | KMU | SME | Tourismuswirtschaft | Tourism industry | Wettbewerbsvorteil | Competitive advantage | Spanien | Spain |
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