Ontological analysis of web surf history to maximize the click-through probability of web advertisements
| Year of publication: |
2009
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|---|---|
| Authors: | Deane, Jason ; Pathak, Praveen |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 47.2009, 4, p. 364-374
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