Open source CRM software selection using the analytic hierarchy process
Young-Chan Lee, Nguyen-Hanh Tang, and Vijayan Sugumaran
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Young-chan ; Tang, Nguyen-hanh ; Sugumaran, Vijayan |
| Published in: |
Information systems management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1058-0530, ZDB-ID 1076391-0. - Vol. 31.2014, 1, p. 2-20
|
| Subject: | open source software | customer relationship management (CRM) | open source CRM | analytic hierarchy process (AHP) | sensitivity analysis | Open Source | Open source | AHP-Verfahren | AHP approach | Beziehungsmarketing | Relationship marketing | Software | Softwareentwicklung | Software development |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383238