Open Source Marketing : State-of-the-Art und Implikationen für Forschung und Praxis
Anna Handschuck
| Year of publication: |
2010
|
|---|---|
| Authors: | Handschuck, Anna |
| Publisher: |
München : FGM-Verl. |
| Subject: | Open Source | Open source | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Unternehmen | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 61 S. graph. Darst. 21 cm |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. 195 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 51 - 61 |
| ISBN: | 978-3-940260-13-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008809669