OPEN THE BLINDS - A new model transforms site-centric data into competitive intelligence
| Year of publication: |
2012
|
|---|---|
| Authors: | Fader, Peter ; Elkind, Jordan |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 24.2012, 2, p. 16-24
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