Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation
| Year of publication: |
2013
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|---|---|
| Authors: | De Bruyn, Arnaud ; Prokopec, Sonja |
| Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 23.2013, 4, p. 496-502
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