Opening the black box of Russian culture in B2B relationships
Year of publication: |
[2017]
|
---|---|
Authors: | Solberg, Carl Arthur ; Osmanova, Anzhelika |
Published in: |
Research handbook of marketing in emerging economies. - Cheltenham : Edward Elgar, ISBN 978-1-78471-316-4. - 2017, p. 197-221
|
Subject: | Cultural dimension | Trust | Commitment | B-to-B-Marketing | Business-to-business marketing | Russland | Russia |
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