Opening the black box of the role of accounting practices in the fuzzy front-end of product innovation
Year of publication: |
2015
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Authors: | Carlsson-Wall, Martin ; Kraus, Kalle |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 184-194
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Subject: | Accounting | Product innovation | Fuzzy front-end | Network bricolage | Mediating instrument | Produktentwicklung | New product development | Fuzzy-Set-Theorie | Fuzzy sets | Rechnungswesen | Innovation |
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