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Marketing-Erfolgsfaktoren im Handel
Bruhn, Manfred, (1987)
Prediction techniques for marketing planners : the practical application of forecasting methods to business problems
Pearce, Colin, (1973)
Strategic planning for export marketing
Root, Franklin R., (1964)
A quantitative analysis of the Greek soft-drink market, or: How your advertisment will help your competitorʹs sales : received February 1984
Kioulafas, K. E., (1985)
Production planning of seasonal demanded products
Kioulafas, K. E., (1980)
An analysis of advertising and distribution effectiveness
Brissimis, Sophocles N., (1987)