Operational strategy of customized bus considering customers' variety seeking behavior and service level
Jiaguo Liu, Huida Zhao, Jian Li, Xiaohang Yue
| Year of publication: |
2021
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|---|---|
| Authors: | Liu, Jiaguo ; Zhao, Huida ; Li, Jian ; Yue, Xiaohang |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 231.2021, p. 1-16
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| Subject: | Public transport | Customized bus | Variety-seeking behavior | Service level | Two-stage model | Operational strategy | Konsumentenverhalten | Consumer behaviour | Busverkehr | Bus transport | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Öffentlicher Nahverkehr | Local public transport | Öffentlicher Verkehr |