Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Zhizhong Jiang and Eric Shiu; Stephen Henneberg and Peter Naude
| Year of publication: |
2013
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|---|---|
| Authors: | Jiang, Zhizhong ; Shiu, Eric ; Henneberg, Stephen ; Naudé, Peter |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 20.2013, 4, p. 193-225
|
| Subject: | business relationships | trust | reliance | dependence | industrial marketing | business marketing | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010228318