Operations, promotion, and marketing communications : supply chain management in a promotional environment
Arnd Huchzermeier and Ananth V. Iyer
| Year of publication: |
2010
|
|---|---|
| Authors: | Huchzermeier, Arnd ; Iyer, Ananth V. |
| Published in: |
Retailing in the 21st century : current and future trends. - Berlin : Springer, ISBN 3-540-72001-4. - 2010, p. 373-392
|
| Subject: | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Sortiment | Retail assortment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003938771