Opportunism as the inhibiting trigger for developing long-term-oriented western exporter : Hong Kong importer relationships
Year of publication: |
2010
|
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Authors: | Barnes, Bradley R. ; Leonidou, Leonidas C. ; Siu, Noel Y. M. ; Leonidou, Constantinos N. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 18.2010, 2, p. 35-63
|
Subject: | Lieferantenmanagement | Supplier relationship management | Opportunismus | Opportunism | Vertrauen | Confidence | Kulturelle Identität | Cultural identity | Westliche Staaten | Western countries | China |
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