Opportunities and challenges for multinational corporations at the base of the pyramid
Christine Keating and Tara Schmidt
| Year of publication: |
2008
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|---|---|
| Authors: | Keating, Christine ; Schmidt, Tara |
| Published in: |
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor. - Sheffield : Greenleaf Publ., ISBN 978-1-906093-11-2. - 2008, p. 387-409
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| Subject: | Multinationales Unternehmen | Transnational corporation | Niedrigeinkommen | Low income | Marktsegmentierung | Market segmentation | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003765562