Opportunities and threats for competitors in product-harm crises
Year of publication: |
2010
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Authors: | Siomkos, George ; Triantafillidou, Amalia ; Vassilikopoulou, Aikaterini ; Tsiamis, Ioannis |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 28.2010, 6 (21.9.), p. 770-792
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