Opportunity identification and exploitation : a case study of three Swiss-based software companies

by Matthäus Urwyler

Year of publication:	2006
Other Persons:	Urwyler, Matthäus (contributor)
Publisher:	St. Gallen : Univ., Hochschule für Wirtschafts-, Rechts- und Sozialwiss. (HSG)
Subject:	Softwareindustrie \| Software industry \| Marktforschung \| Market research \| Marketingmanagement \| Marketing management \| Strategisches Management \| Strategic management \| Strategisches Geschäftsfeld \| Strategic business unit \| Schweiz \| Switzerland

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