Opposites attract, but similarity works : a study of interorganizational similarity in marketing channels
Homburg, Ch. ; Faßnacht, M. ; Schneider, J.
| Year of publication: |
2002
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|---|---|
| Authors: | Homburg, Christian ; Faßnacht, Martin ; Schneider, Janna |
| Publisher: |
Mannheim : IMU |
| Subject: | Unternehmen | Ähnlichkeit | Geschäftsverbindung | Marketing |
| Extent: | 24 Bl. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004802572