Optimal acquisition and retention strategies in a duopoly model of competition

Shuhua Chang, Zhaowei Zhang, Xinyu Wang, Yan Dong

Year of publication:	2020
Authors:	Chang, Shuhua ; Zhang, Zhaowei ; Wang, Xinyu ; Dong, Yan
Published in:	European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 282.2020, 2 (16.4.), p. 677-695
Subject:	Competitive strategy \| Customer relationship marketing \| Dynamic duopoly \| OR in marketing \| Duopol \| Duopoly \| Beziehungsmarketing \| Relationship marketing \| Theorie \| Theory \| Wettbewerbsstrategie \| Marketingmanagement \| Marketing management \| Wettbewerb \| Competition

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