Optimal advertising/ordering policy and finance mode selection for a capital-constrained retailer with stochastic demand
Yong-Wu Zhou, Bin Cao, Yuanguang Zhong and Yongzhong Wu
| Year of publication: |
December 2017
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|---|---|
| Authors: | Zhou, Yong-Wu ; Cao, Bin ; Zhong, Yuanguang ; Wu, Yongzhong |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0160-5682, ZDB-ID 716033-1. - Vol. 68.2017, 12, p. 1620-1632
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| Subject: | supply chain management | ordering | advertising | capital-constrained retailer | bank financing | full trade credit | Lieferkette | Supply chain | Lieferantenkredit | Trade credit | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41274-016-0161-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011816042