Optimal bundling of events
Year of publication: |
2022
|
---|---|
Authors: | Kolay, Sreya ; Tyagi, Rajeev K. |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 2, p. 380-400
|
Subject: | events | analytical models | bundling | pricing | Leistungsbündel | Bundling strategy | Theorie | Theory | Preismanagement | Pricing strategy |
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